The skills & strategies you need to become a confident Customer Journey Mapping professional
Creating a customer journey map is easy. The hard part is what happens next. Rather than a pretty poster, journey maps should be an indispensable tool that helps you build a more customer centric organisation each and every day. Get this right and finally see your work make a tangible impact on customers and business.
When does it makes sense for an organization to adopt customer journey mapping and when it doesn't? That's what you're going to learn in this article.
Create journey maps that drive sustainable customer-centric change. The goal of this guide is to help you create better customer journey maps in less time and with more confidence.
In this article, you'll find an overview of the best templates out there. Next to giving you a comprehensive overview, the goal of this article is also to help you get the most value out of these templates.
Still not sure about which journey mapping tool you should use in your next project? I feel you. Over the years, I've tried all the different flavors. I went from journey maps made from sticky notes to fancy posters created in Illustrator or InDesign.
I get it. You need a customer journey map and you need one now. Whether you're new to customer journey mapping and just want to get a quick taste for what this is all about...
Sure, customer journey mapping looks pretty simple on the surface. That's what makes it so appealing to such a large group. The major problem is that most people don't bother to master the journey mapping process and, as a result, create quite superficial maps.
Discover more Customer Journey Mapping Tips & Tricks
Below you'll find more articles with practical tips and tricks that will help you to create customer journey maps that work in less time.