Design sprints. The term really took off after the publication of the book Sprint. They seem like this magical thing everybody’s talking about and, although they can be really useful, design sprints can do more harm than good when they’re misused.
The people who create great customer journey maps know exactly how detailed the map should be.
I’m going to show you a simple framework that will help determine how much detail you should add to your map, so you can make better maps, faster.
If you know why you want to create a customer journey map, or what the goal is of your customer journey map, then you can create better, much more effective maps in way less time.
So, how much research do you need to create a useful customer journey map? How much time should you allocate for research to create that useful map?
Service design and user experience design are not the same. The people who understand the strengths of both are those who can create solutions with the most impact.
Curious what the strengths are? Stick around!