So, how much research do you need to create a useful customer journey map? How much time should you allocate for research to create that useful map?
Service design and user experience design are not the same. The people who understand the strengths of both are those who can create solutions with the most impact.
Curious what the strengths are? Stick around!
One of the most common questions with regards to customer journey mapping is, “Where do I start and stop mapping the journey?
I want to discuss two very straightforward strategies that will help you to answer this question, so you can get on with the real important stuff.
How do you prevent your Customer Journey Map from becoming irrelevant within two months?
It all comes down to the difference between how the amateurs use customer journey maps and how the pros do it!
Customer journey maps can be a great tool to find actionable insights on how to improve the customer experience. But, not all maps are used to their full potential.