Learn how to explain service design

An email course designed to help you...

  • Have more success getting buy-in from your colleagues and your clients
  • Communicate the value of service design in words non-designers understand and appreciate
  • Build confidence and be recognized as a trustworthy partner

5-day email course


they have gone before you

hear what these professionals learned through this course

"I feel well prepared now when someone asks me what service design means."

"I really learned a lot."

"Thanks to this course I can describe the why of service design."

What's inside

discover the 5 lessons

It's very simple. Over the span of 5 days, you'll get one email per day. Each email contains one key lesson that will help you to explain service design with more confidence and clarity. All the lessons are based on a story that happened in real life.

  1. 1
    Do not talk about service design
  2. 2
    The value of service failures
  3. 3
    How to find common ground
  4. 4

    Selling a lot of hot air

  5. 5

    Convincing the CFO

Who Created this course

I've made the mistakes so you don't have to

Hi 👋 I'm Marc and I've been doing service design since 2006.

When I cofounded the first service design studio in The Netherlands you could search for service design on Google and get zero results. As you can imagine I had a lot of explaining to do.

It was a long and sometimes painful process but I learned how to get people excited about service design.

When you join the course, I'll share some of my most important lessons so that you don't have to start from scratch and can easily pick up where I left off.

See you inside!
- Marc

Marc Fonteijn

learn How to explain service design

Sign up to get the first lesson today

What you'll get

  • Practical everyday tips
  • Better understanding of what confuses clients
  • Knowing you're not the only one dealing with these struggles