Have you ever wanted more time to do proper design research, but couldn’t get your client to see it, too? Well, you’re not alone
I’m going to demonstrate how you can explain design research and its value in a way that clients understand, by focusing on just one key aspect.
Continue reading “Explaining Design Research to your clients”
There are many books out there that can help you become a better service designer—and they’re probably not the books you’re thinking about!
Continue reading “3 Books Every Service Designer Should Read”
Design sprints. The term really took off after the publication of the book Sprint. They seem like this magical thing everybody’s talking about and, although they can be really useful, design sprints can do more harm than good when they’re misused.
Continue reading “The problems with Design Sprints (and how to fix them)”
The people who create great customer journey maps know exactly how detailed the map should be.
I’m going to show you a simple framework that will help determine how much detail you should add to your map, so you can make better maps, faster.
Continue reading “How detailed should my Customer Journey Map be?”
If you know why you want to create a customer journey map, or what the goal is of your customer journey map, then you can create better, much more effective maps in way less time.
Continue reading “Always ask this question before creating a Customer Journey Map”