Make Business Human
Okay great, you want to create a customer journey map. Not just any customer journey map...
A journey map that's actually going to help you create a better experience for customers and value for your organisation.
To craft this map you want to know how to map touchpoints the right way.
The people who create great customer journey maps know exactly how detailed the map should be.
I’m going to show you a simple framework that will help determine how much detail you should add to your map, so you can make better maps, faster.
Continue reading “How detailed should my Customer Journey Map be?”
If you know why you want to create a customer journey map, or what the goal is of your customer journey map, then you can create better, much more effective maps in way less time.
Continue reading “Always ask this question before creating a Customer Journey Map”
So, how much research do you need to create a useful customer journey map? How much time should you allocate for research to create that useful map?
Continue reading “How much research do I need for Customer Journey Mapping?”
One of the most common questions with regards to customer journey mapping is, “Where do I start and stop mapping the journey?
I want to discuss two very straightforward strategies that will help you to answer this question, so you can get on with the real important stuff.
Continue reading “Where does a Customer Journey start and end?”