One of the most common questions with regards to customer journey mapping is, “Where do I start and stop mapping the journey?
I want to discuss two very straightforward strategies that will help you to answer this question, so you can get on with the real important stuff.
Continue reading “Where does a Customer Journey start and end?”
How do you prevent your Customer Journey Map from becoming irrelevant within two months?
It all comes down to the difference between how the amateurs use customer journey maps and how the pros do it!
Continue reading “Customer Journey Maps Are Your CX Dashboard”
Customer journey maps can be a great tool to find actionable insights on how to improve the customer experience. But, not all maps are used to their full potential.
Continue reading “5 common Customer Journey Mapping mistakes (you should avoid)”
Service design versus design thinking—a lot of people are talking about this right now. It’s quite confusing.
Are they just different names for the same thing, or is there actually a meaningful difference? I think there is!
Continue reading “Design Thinking versus Service Design. Is there a difference?!”