{"id":2281,"date":"2019-01-20T21:22:04","date_gmt":"2019-01-20T20:22:04","guid":{"rendered":"https:\/\/www.servicedesignshow.com\/?p=2281"},"modified":"2019-01-18T16:02:25","modified_gmt":"2019-01-18T15:02:25","slug":"the-problems-with-design-sprints-and-how-to-fix-them","status":"publish","type":"post","link":"https:\/\/www.servicedesignshow.com\/the-problems-with-design-sprints-and-how-to-fix-them\/","title":{"rendered":"The problems with Design Sprints (and how to fix them)"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"1778\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/ApKFe8qTRAU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><em>Design sprints<\/em>. The term really took off after the publication of the book <em>Sprint<\/em>. They seem like this magical thing everybody&#8217;s talking about and, although they can be really useful, design sprints can do more harm than good when they&#8217;re misused.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: center;\"><strong>The broadest definition of a <em>design sprint<\/em> I can offer is this: Take between one and 14 days to go through a fixed process in order to find a solution for specific challenge.<\/strong><\/p>\n<p>I have to admit, I have a love-hate relationship with design sprints. I definitely see a role for design sprints in their current form. They&#8217;re great for implementation and execution, and I fully understand why design sprints are so appealing to both clients and practitioners\u2014they provide a lot of energy, are relatively low-risk investments, and they focus on coming up with new ideas.<\/p>\n<p>But, I&#8217;m going to raise a warning regarding the upsurge of these sprints. I&#8217;ve seen them misused or not used mindfully, and they can end up doing more harm than good.<\/p>\n<h2>Here are the three big problems\u2014and how you can improve the quality of your design sprints.<\/h2>\n<p>Let me illustrate the first big problem I see with design sprints using something that I call the design clock, and it looks something like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.servicedesignshow.com\/wp-content\/uploads\/2019\/01\/design-clock.001.jpeg\" alt=\"\" width=\"1587\" height=\"649\" class=\"alignnone size-full wp-image-2517\" srcset=\"https:\/\/www.servicedesignshow.com\/wp-content\/uploads\/2019\/01\/design-clock.001.jpeg 1587w, https:\/\/www.servicedesignshow.com\/wp-content\/uploads\/2019\/01\/design-clock.001-300x123.jpeg 300w, https:\/\/www.servicedesignshow.com\/wp-content\/uploads\/2019\/01\/design-clock.001-768x314.jpeg 768w, https:\/\/www.servicedesignshow.com\/wp-content\/uploads\/2019\/01\/design-clock.001-1024x419.jpeg 1024w, https:\/\/www.servicedesignshow.com\/wp-content\/uploads\/2019\/01\/design-clock.001-1440x589.jpeg 1440w\" sizes=\"(max-width: 1587px) 100vw, 1587px\" \/><\/p>\n<p>In this clock, design sprints are represented by seconds. The minutes represent the <em>project<\/em> of which the sprints are a part. The hours represent the <em>program<\/em>\u00a0in the project. And finally, a day represents the bigger <em>why<\/em> of an organization, as in, why are we doing any of it?<\/p>\n<p>I hope this makes sense so far!<\/p>\n<h3>Problem #1:\u00a0A total lack of awareness of the bigger picture.<\/h3>\n<p>The danger in a sprint is running so fast, you end up tripping over your own feet. A person assumes that if they complete a design sprint, it also automatically moves the minute (project) hand forward.<\/p>\n<p>That&#8217;s a really big, dangerous misconception. So, every design sprint should also have design clock, to encourage a focus on the big picture.<\/p>\n<h3>Problem #2: Designs sprints can give a false impression that you&#8217;re solving a problem actually worth solving.<\/h3>\n<p>I like to think about design as the balance between spending time in the <em>problem space<\/em> and in the <em>solution space<\/em>, and design sprints, as they are positioned right now, don&#8217;t really take the problem space into account.<\/p>\n<p>When you&#8217;re participating in a design sprint, you usually don&#8217;t spend a lot of time (if any) doing exploration and discovery. Design sprints are often focused on idea generation and idea validation. This is what Ash Maurya calls the innovator&#8217;s bias (<a href=\"https:\/\/blog.leanstack.com\/how-to-avoid-the-innovators-bias-for-the-solution-2a6f23cc0851\" rel=\"noopener\" target=\"_blank\">here<\/a> and <a href=\"https:\/\/blog.leanstack.com\/my-new-project-the-innovators-gift-8a3026f76017\" rel=\"noopener\" target=\"_blank\">here<\/a>).<\/p>\n<p>The problem with this is that, although you might get your idea validated and the impression that your ideas are worth pursuing, you don&#8217;t know if you&#8217;re actually addressing some of the bigger pains in your customers&#8217; lives. You might end up creating the perfect solution for a nonexistent or trivial problem.<\/p>\n<p>The cure for this is remarkably simple and easy to execute. Make sure you spend at least 50% of your time in the problem space.<\/p>\n<h3>Problem #3: Designs sprints focus on adding, when often design should deal in simplicity.<\/h3>\n<p>Chirryl-Lee Ryan said in <a href=\"https:\/\/www.youtube.com\/watch?v=JoHx550dfl0\" rel=\"noopener\" target=\"_blank\">her appearance on the Show<\/a> that we should do our best to design <em>less<\/em> not more, because in many cases we can achieve a better design by actually removing stuff, not adding.<\/p>\n<p>However, design sprints are always focused on creating something new, something that will consume that attention of your users or add to the complexity.<\/p>\n<p style=\"text-align: center;\"><strong>I&#8217;d like to argue that we need to do design sprints that focus on simplifying things. The most elegant solutions aren&#8217;t the ones where there&#8217;s nothing left to add, but where there&#8217;s nothing left to remove.<\/strong><\/p>\n<p>So, my perspective on how you can improve the quality of your design sprints is to take the design clock into account, making sure you spend 50% of your time in the problem space and strive towards simplicity.<\/p>\n<p>What is your experience with design sprints? Do you like them? Try to avoid them? I&#8217;d really love to hear your perspective, so leave a comment and let&#8217;s continue the conversation there!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Design sprints. The term really took off after the publication of the book Sprint. They seem like this magical thing everybody&#8217;s talking about and, although they can be really useful, design sprints can do more harm than good when they&#8217;re misused.<\/p>\n","protected":false},"author":1,"featured_media":2484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The problems with Design Sprints (and how to fix them) - Service Design Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.servicedesignshow.com\/the-problems-with-design-sprints-and-how-to-fix-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The problems with Design Sprints (and how to fix them) - Service Design Show\" \/>\n<meta property=\"og:description\" content=\"Design sprints. The term really took off after the publication of the book Sprint. They seem like this magical thing everybody&#8217;s talking about and, although they can be really useful, design sprints can do more harm than good when they&#8217;re misused.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.servicedesignshow.com\/the-problems-with-design-sprints-and-how-to-fix-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Service Design Show\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/servicedesignshow\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-20T20:22:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-18T15:02:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.servicedesignshow.com\/wp-content\/uploads\/2019\/01\/005-youtube-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marc Fonteijn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc Fonteijn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.servicedesignshow.com\/the-problems-with-design-sprints-and-how-to-fix-them\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.servicedesignshow.com\/the-problems-with-design-sprints-and-how-to-fix-them\/\"},\"author\":{\"name\":\"Marc Fonteijn\",\"@id\":\"https:\/\/www.servicedesignshow.com\/#\/schema\/person\/e744f19f6bdf399be46eb007b8b97d29\"},\"headline\":\"The problems with Design Sprints (and how to fix them)\",\"datePublished\":\"2019-01-20T20:22:04+00:00\",\"dateModified\":\"2019-01-18T15:02:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.servicedesignshow.com\/the-problems-with-design-sprints-and-how-to-fix-them\/\"},\"wordCount\":708,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.servicedesignshow.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.servicedesignshow.com\/the-problems-with-design-sprints-and-how-to-fix-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.servicedesignshow.com\/wp-content\/uploads\/2019\/01\/005-youtube-thumbnail.jpg\",\"keywords\":[\"design sprints\"],\"articleSection\":[\"Best Practices\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.servicedesignshow.com\/the-problems-with-design-sprints-and-how-to-fix-them\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.servicedesignshow.com\/the-problems-with-design-sprints-and-how-to-fix-them\/\",\"url\":\"https:\/\/www.servicedesignshow.com\/the-problems-with-design-sprints-and-how-to-fix-them\/\",\"name\":\"The problems with Design Sprints (and how to fix them) - 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