{"id":13866,"date":"2021-09-01T10:18:38","date_gmt":"2021-09-01T08:18:38","guid":{"rendered":"https:\/\/www.servicedesignshow.com\/?page_id=13866"},"modified":"2021-10-04T15:16:06","modified_gmt":"2021-10-04T13:16:06","slug":"unsatisfied-customer-are-expensive","status":"publish","type":"page","link":"https:\/\/www.servicedesignshow.com\/selling-service-design-playbook\/unsatisfied-customer-are-expensive\/","title":{"rendered":"Unsatisfied customer are expensive"},"content":{"rendered":"\n

The simple math of service design and how a single customer be worth 1 billion (!) dollars<\/h2>\n\n\n\n

Published in: Selling Service Design Playbook<\/a><\/em><\/p>\n\n\n\n

A helpful overview to quickly give an estimate of the potential costs associated with failing to deliver a good service experience. And the potential upside of fixing a bad experience.<\/p>\n\n\n\n

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When to use it?<\/h3>\n\n\n\n

When you’re struggling to justify the investment in service design this simple overview can be an absolute life saver.<\/p>\n\n\n\n

It allows you to make a back of the napkin estimate of how much money a company is currently losing related to unsatisfied customers.<\/p>\n\n\n\n

Basically you can create awareness with your potential client around the costs of not doing service design. Or rather doing bad service design.<\/p>\n\n\n\n

By doing this you can quickly get a sense whether there’s a problem that’s worth solving.<\/p>\n\n\n\n

How to use it?<\/h3>\n\n\n\n
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