Customer Journey Mapping Guide


Your step-by-step guide to create the perfect Customer Journey Map that helps you get the job done, each and every time.

There's a smarter and faster way to create maps that actually work.

But before we get into that tell me, did you ever...

  • Try to create a Customer Journey Map but weren’t quite sure where to start?
  • Wish you had clear step-by-step plan to guide you through the right steps?
  • Feel uncertain about if had the right or enough user research?
  • Think that you need an art school degree before you can make good looking maps?
  • Wonder which or how much information you should put in the map?
  • Lose yourself in the details of a map and create more chaos then overview?
  • Spend way too much time creating a map without getting much benefits out of it?

Any of these sound familiar to you? Great, read on...

I’ve invested a lot of time creating Customer Journey Maps

Some of them worked great while others… well, although at first they impressed people eventually ended up as fading art pieces on the wall. And this really really bugged me.


I hear similar stories every day. People telling me that they tried creating Customer Journey Maps with high hopes but in the end they felt like it didn’t really help get closer to a more customer centric organisation.

The cold hard truth is that Customer Journey Maps can actually get in the way and distract you from doing the things that your customers care about and that are good for your business.

If great Customer Experience is important to your business then Customer Journey Maps will help you deliver on that.

I’ll Let You In On A Secret

It doesn’t matter how good your map looks or how much detail it contains.

If you focus on the wrong things in your map and don’t have a clear process to guide you you’ll end up wasting time and potentially risking your career.

I’ve found that the perfect map allows you to quickly identify the most important customer and business insights so that you can focus on creating meaningful and profitable solutions.

Helping you to create this perfect map, each and every time.

That’s what this course is all about.

What if you could create your perfect map...

In days rather than weeks (or months)

No matter how much (or little) research you have

Make it look professional 
(without an art school degree)

Following a repeatable and proven process

Having fun and enjoy the process

Being confident about what you're doing

A good map gives you overview, the perfect map helps you to get the job done.

Here's What You Will Learn In The Course

The proven and repeatable steps to good customer journey mapping delivered in 7 easy to follow video lessons.


Get Off The Right Start

Learn how to set a clear scope for your map so that you can focus your efforts and only do the things that add value.


Identify Your Customer

In order to get actionable insights out of your map you MUST define the person who is going through your journey.


Structure Your Map

Learn how to structure your map so that you only focus on the things that matter. Not too much, not too little.


Map The Journey

Learn where to start (and end) mapping your journey and how much detail you need to add to your map. And how to do it fast!


Extract Insights

Learn how to extract actionable insights that have the biggest impact on your customers and your business.


Put Your Map To Work

Learn how you can use your map as a change plan to get stakeholders aligned and drive true customer centric change.


Capitalize On Your Investments

Learn how to look beyond the map in order to get the most value out of the time and effort you invested.

Who Should Take This Course

This course is great if you want to...

  • Lead the Customer Experience strategy
  • Gain more influence on decision making
  • Get stakeholders aligned faster
  • Make better day-to-day decisions
  • Prioritize your innovation efforts
  • Only do research that's worth the effort

The SMART way to Customer Journey Maps

Along with the course you will get access to Custellence. Custellence is an online tool that allows you to create maps faster and easier than you can say post-it.

Creating the perfect map isn't hard. Anyone can do it. You just need to take the right steps.

There's Even More!

To ensure you become a true Customer Journey Mapping ninja you also get access to these awesome course bonuses.

Customer Journey Mapping Essentials Masterclass Recording

Lifetime Access to all future course upgrades

Course Completion Certificate

Who's Teaching This Course

30+ years of Customer Journey Mapping experience at your fingertips

Marc Fonteijn

Marc is the founder of the Service Design Show. An platform for service design professionals who want to take the next step in their career. His mission is to help you design services that have a positive impact on people and business.

Daniel Ewerman

Daniel is the CEO and founder of The Customer Journey Mapping tool Prior to this Daniel was the co-founder and CEO of Transformator Design, columnist and a frequent keynote speaker on the topic of Customer Experience, Service Design and Service Innovation.

You get to look over our shoulder and follow along as we build the perfect Customer Journey Map from scratch.

What Are You Waiting For?

Join the course and become a Customer Journey Mapping Hero.


Our best value offer with everything you need.

  • Start TODAY with the lessons
  • Lifetime access to future updates 
  • 1 month of Custellence Professional
  • Customer Journey Mapping Essentials Masterclass Recording
  • Course completion certificate


Secure Checkout



Still in doubt? We've got you covered.

You are fully protected by our plain and simple 100% Satisfaction-Guarantee. If you follow the steps we outline in the course and feel that you aren’t able to create better Customer Journey Maps in less time, just let us know and we’ll be happy to send you a full refund. No questions asked.

Marc & Daniel

Frequently Asked Questions

Here are some answers to common questions about the course

When does this course start?

I’m a Customer Journey Mapping beginner, should I take this course?

How long do I get access to the course?

How long does the course take?

I’m already creating Customer Journey Maps, is this course for me?

What if I’m not happy?

Stop wasting your valuable time and energy on maps that end up decorating your office walls...

Join the course and create the perfect map that will help you get the job done, each and every time.

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