Customer Journey Mapping Guide
Any of these sound familiar to you? Great, read on...
Some of them worked great while others… well, although at first they impressed people eventually ended up as fading art pieces on the wall. And this really really bugged me.
I hear similar stories every day. People telling me that they tried creating Customer Journey Maps with high hopes but in the end they felt like it didn’t really help get closer to a more customer centric organisation.
The cold hard truth is that Customer Journey Maps can actually get in the way and distract you from doing the things that your customers care about and that are good for your business.
If great Customer Experience is important to your business then Customer Journey Maps will help you deliver on that.
If you focus on the wrong things in your map and don’t have a clear process to guide you you’ll end up wasting time and potentially risking your career.
I’ve found that the perfect map allows you to quickly identify the most important customer and business insights so that you can focus on creating meaningful and profitable solutions.
Helping you to create this perfect map, each and every time.
That’s what this course is all about.
A good map gives you overview, the perfect map helps you to get the job done.
Learn how to set a clear scope for your map so that you can focus your efforts and only do the things that add value.
In order to get actionable insights out of your map you MUST define the person who is going through your journey.
Learn how to structure your map so that you only focus on the things that matter. Not too much, not too little.
Learn where to start (and end) mapping your journey and how much detail you need to add to your map. And how to do it fast!
Learn how to extract actionable insights that have the biggest impact on your customers and your business.
Learn how you can use your map as a change plan to get stakeholders aligned and drive true customer centric change.
Learn how to look beyond the map in order to get the most value out of the time and effort you invested.
Creating the perfect map isn't hard. Anyone can do it. You just need to take the right steps.
Customer Journey Mapping Essentials Masterclass Recording
Lifetime Access to all future course upgrades
Course Completion Certificate
Who's Teaching This Course
Marc is the founding partner at 31Volts, a leading service design agency. He focuses on helping companies to design services that put a smile on the face of their customers and that are good for business. Building communities where people who want to deliver world class work get together is his second nature. In the early days as a founding member of the Dutch Service Design Network chapter and more recently as the host of the largest service design YouTube channel.
Daniel is the CEO and founder of The Customer Journey Mapping tool Custellence.com. Prior to this Daniel was the co-founder and CEO of Transformator Design, as well as board member, columnist and a frequent keynote speaker on the topic of Customer Experience, Service Design and Service Innovation. Published book ”Customer Experience - Why some organisations succeed ... and other don’t” in Swedish. Co-initiator of the Swedish Service Design Network chapter.
You get to look over our shoulder and follow along as we build the perfect Customer Journey Map from scratch.
Our best value offer with everything you need.
MONEY BACK GUARANTEE
You are fully protected by our plain and simple 100% Satisfaction-Guarantee. If you follow the steps we outline in the course and feel that you aren’t able to create better Customer Journey Maps in less time, just let us know and we’ll be happy to send you a full refund. No questions asked.
Marc & Daniel
You can start with the lessons right after you've signed up.
If your goal is to learn how to create useful CJM without wasting time than you’ll benefit from this course. And to get you up to speed on the key principles of CJM the course include with CJM Essentials masterclass.
How does lifetime for ever and ever sound?
The course is fully self-paced. You should be able to go through all the lessons in between 1 and 5 days. It really depends on how deep you’ll go in doing the exercises.
Yes, if you feel that there’s room to further improve your own process and you’d like to learn from our 30+ years experience of making Customer Journey Maps.
Stop wasting your valuable time and energy on maps that end up decorating your office walls...
Join the course and create the perfect map that will help you get the job done, each and every time.