Customer Journey Mapping Guide

THE PERFECT MAP

Your step-by-step guide to create the perfect Customer Journey Map that helps you get the job done, each and every time.

There's a smarter and faster way to create maps that actually work.

But before we get into that tell me, did you ever...

  • Try to create a Customer Journey Map but weren’t quite sure where to start?
  • Wish you had clear step-by-step plan to guide you through the right steps?
  • Feel uncertain about if had the right or enough user research?
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    Think that you need an art school degree before you can make good looking maps?
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    Wonder which or how much information you should put in the map?
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    Lose yourself in the details of a map and create more chaos then overview?
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    Spend way too much time creating a map without getting much benefits out of it?

Any of these sound familiar to you? Great, read on...

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I’ve invested a lot of time creating Customer Journey Maps

Some of them worked great while others… well, although at first they impressed people eventually ended up as fading art pieces on the wall. And this really really bugged me.

 

I hear similar stories every day. People telling me that they tried creating Customer Journey Maps with high hopes but in the end they felt like it didn’t really help get closer to a more customer centric organisation.


The cold hard truth is that Customer Journey Maps can actually get in the way and distract you from doing the things that your customers care about and that are good for your business.

If great Customer Experience is important to your business then Customer Journey Maps will help you deliver on that.

I’ll Let You In On A Secret

It doesn’t matter how good your map looks or how much detail it contains.

If you focus on the wrong things in your map and don’t have a clear process to guide you you’ll end up wasting time and potentially risking your career.


I’ve found that the perfect map allows you to quickly identify the most important customer and business insights so that you can focus on creating meaningful and profitable solutions.


Helping you to create this perfect map, each and every time.


That’s what this course is all about.

What if you could create your perfect map...

In days rather than weeks (or months)

No matter how much (or little) research you have

Make it look professional 
(without an art school degree)

Following a repeatable and proven process

Having fun and enjoy the process

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Being confident about what you're doing

A good map gives you overview, the perfect map helps you to get the job done.

Here's What You Will Learn In The Course

The proven and repeatable steps to good customer journey mapping delivered in 7 easy to follow video lessons.

LESSON 1

Get Off The Right Start


Learn how to set a clear scope for your map so that you can focus your efforts and only do the things that add value.

LESSON 2

Identify Your Customer


In order to get actionable insights out of your map you MUST define the person who is going through your journey.

LESSON 3

Structure Your Map


Learn how to structure your map so that you only focus on the things that matter. Not too much, not too little.

LESSON 4

Map The Journey


Learn where to start (and end) mapping your journey and how much detail you need to add to your map. And how to do it fast!

LESSON 5

Extract Insights


Learn how to extract actionable insights that have the biggest impact on your customers and your business.

LESSON 6

Put Your Map To Work


Learn how you can use your map as a change plan to get stakeholders aligned and drive true customer centric change.

LESSON 7

Capitalize On Your Investments


Learn how to look beyond the map in order to get the most value out of the time and effort you invested.

Who Should Take This Course

This course is great if you want to...

  • Lead the Customer Experience strategy
  • Gain more influence on decision making
  • Get stakeholders aligned faster
  • Make better day-to-day decisions
  • Prioritize your innovation efforts
  • Only do research that's worth the effort

The SMART way to Customer Journey Maps

Along with the course you will get 1 month of Custellence Professional for free (€80 value). Custellence is an online tool that allows you to create maps faster and easier than you can say post-it.

Creating the perfect map isn't hard. Anyone can do it. You just need to take the right steps.

There's Even More!

To ensure you become a true Customer Journey Mapping ninja you also get access to these awesome course bonuses.

Customer Journey Mapping Essentials Masterclass Recording

Lifetime Access to all future course upgrades

Course Completion Certificate

Who's Teaching This Course

30+ years of Customer Journey Mapping experience at your fingertips

Marc Fonteijn


Marc is the founding partner at 31Volts, a leading service design agency. He focuses on helping companies to design services that put a smile on the face of their customers and that are good for business. Building communities where people who want to deliver world class work get together is his second nature. In the early days as a founding member of the Dutch Service Design Network chapter and more recently as the host of the largest service design YouTube channel.

Daniel Ewerman


Daniel is the CEO and founder of The Customer Journey Mapping tool Custellence.com. Prior to this Daniel was the co-founder and CEO of Transformator Design, as well as board member, columnist and a frequent keynote speaker on the topic of Customer Experience, Service Design and Service Innovation. Published book ”Customer Experience - Why some organisations succeed ... and other don’t” in Swedish. Co-initiator of the Swedish Service Design Network chapter.

You get to look over our shoulder and follow along as we build the perfect Customer Journey Map from scratch.

What Are You Waiting For?

Join the course and become a Customer Journey Mapping Hero.

FEBRUARY BUNDLE

Sign up and benefit from this time limited offer.

  • Start TODAY with the lessons
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    1 month of Custellence Professional
  • Customer Journey Mapping Essentials Masterclass Recording
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    Lifetime access to all future updates 
  • Course completion certificate
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    Save >50% off the regular course price

€197

€97

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Secure Checkout

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MONEY BACK GUARANTEE


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Still in doubt? We've got you covered.

You are fully protected by our plain and simple 100% Satisfaction-Guarantee. If you follow the steps we outline in the course and feel that you aren’t able to create better Customer Journey Maps in less time, just let us know and we’ll be happy to send you a full refund. No questions asked.

Marc & Daniel

Frequently Asked Questions

Here are some answers to common questions about the course

When does this course start?

I’m a Customer Journey Mapping beginner, should I take this course?

​How long do I get access to the course?

​How long does the course take?

I’m already creating Customer Journey Maps, is this course for me?

​What if I’m not happy?

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Stop wasting your valuable time and energy on maps that end up decorating your office walls...


Join the course and create the perfect map that will help you get the job done, each and every time.

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