A community of in-house service design professionals you wish you had around you each and every day.
What is the Circle
The Circle is the community of in-house service design professionals who, just like you, want to keep learning and further develop their craft.
The goal is to help you grow as a professional by giving you access to relevant stories, best practices and a supporting network.
It's a place where you meet peers, collaborators and mentors. Who knows, you might even call some of the Circle members friends in real life some day.
The foundation of this community is a series of monthly events. Keep reading to find out more and learn how to apply.
The Circle was born out of the desire for a safe place where you can learn from real and honest stories of other in-house service design professionals.
Why The Circle
As a professional you tend to learn more through coaching, feedback and reflection. Less through formal education like courses and training.
The further you advance in your career the more the focus of growth shifts to you as a designer. Tools and methods become less of a differentiator.
But it's often challenging to continue developing your craft inside your organisation where there aren't many peers around.
The Circle is your extended service design team. It fosters on-going professional and personal growth.
Why should I join the Circle
There are different reasons why you might want to join the Circle. Here are some of the reasons mentioned by existing members:
What is your reason to join?
What the Circle is NOT
It's important to point out a few things that the Circle isn't and never will be.
Who can join
The Circle membership is exclusive to in-house service designers.
Limiting the Circle to in-house service designers contributes to a safer space, allows for more open conversation and more shared understanding within the group.
As a Circle member you can invite one outside guest (also an in-house professional) into our monthly events.
The monthly Circle sessions
Once per month we get together as a community and deep dive into a topic, theme or challenge that's highly relevant to in-house service designers.
The sessions are led by one or two of your fellow Circle members.
You can think of the sessions as a year long interactive service design conference remixed with a year long peer-to-peer coaching track.
It's important to stress that you can't lean back and expect to be "entertained" during these sessions. Yes, it's a party but it's up to you to make sure you have a good time.
What's the format of the sessions
Every Circle session is focussed around the specific topic brought forward by host(s).
The format is a mix of storytelling, reflection and co-creation.
All of the Circle members are experienced facilitators so these sessions won't be not be your average Zoom meeting.
Have a look at the video below to get a sense of how our sessions work.
Below you'll find the the upcoming sessions and topics.
Enabling insight quality and engagement without slowing down projects
Helene Schalck - Senior User Research & service design @ Securitas Group
Growing as a service designer: skills matrices & growth paths
Jenthe van Gastel - Business & Service Design Guild Lead @ Proximus
Strategic Planning knowledge exchange
Thiago Lacerda - Senior Service Designer @ BV Bank
Below you find an overview of the topics we've addressed in the Circle. Some sessions include a podcast recording where synthesise the findings and share them back with the community.
- Diamonds are a Service Designers best friend
- Navigating Levels of Engagement
- Finding The Right Job for Service Design
- Navigating Empowerment
- Behavioural economics & Service Design
- Balancing Customer Expectations
- Trauma-Informed service design
- The future of service design
- Design & CX Lifecycle Management
- Theories of Change
- Systems thinking for service design
- Cultural awareness
- Building psychological safety
- Change Management and Service Design
- Design Management Dimensions
- Designing for the employee experience
- Using Design Fiction & Speculative Design
- Getting buy-in for service design
- How you ground yourself and teams when facing complexity
- Designing for conversation
- Scaling service design capabilities
Am I required to host a session
No, you're not required to do so. Consider it to be an invitation.
The agenda of the Circle is community driven. So it's up to you to make sure we address the topics which are relevant and valuable.
Are the events recorded
Yes. In case you can't make it to a session you'll be able to catch the recording.
The recordings are only shared privately inside the Circle.
Request for Conversation
A format that allows to have spontaneous "hallway" interactions between the Circle members.
Is there a WhatsApp/Signal/Slack group
No. These kind of real-time communication channels just don't scale well.
Before you know it the signal-to-noise ratio becomes too high.
Let's be honest, you're busy enough doing your work. You don't need another channel to keep track of where the majority of content probably isn't going to be very relevant for you.
But how will we cater for spontaneous conversations between the members? The Request for Conversation is our unique solution.
What does the future for the Circle hold
We believe that in this case less is more. The core of the Circle will always be the monthly sessions. But we do have some exciting ideas what could be next. Here are a few of them:
What is the investment
To make the Circle accessible for as many in-house service design professionals as possible there are three membership pricing options.
Professional membership - €100/month or €1000/year
When your employer covers your membership fee.
Personal membership - €50/month or €500/year
When you will NOT be reimbursed for the cost by anyone; your boss is not paying.
Financial inclusiveness membership – €25/month or €250/year
When your purchasing power is at an extreme disadvantage with the Euro.
As the Circle evolves and becomes more valuable the membership fee will be adjusted accordingly.
How do I pitch this to my boss
You're excited to join this community and want your employer to cover the membership fee? Sometime you need to get a bit creative to access training budgets.
Here are six tested and tried ways existing members have framed the Circle to their boss.
- As service design conference spread out over the year
- As a group coaching program
- As peer-to-peer mentoring
- As an ongoing training program
- As a way to grow and expand your professional network
- As a professional community to advise/consult on service design challenges
Still can't convince your boss to support you in your professional growth? Don't let that stop you! You can always (initially) join on the personal membership.
I want to apply to the Circle
That's great! Submit your application using the form below.
We'll get back to you within 2 days and let you know if we think there's a good fit.
We allow up to 5 new members into the Circle every month. If the current month is filled up you'll be added to the waiting list.